The teaser poster for the film which appeared at Comic Con months before the was released.
Marvel was bought up by Disney in 2009 for a massive $4billion deal.
Thor was a comic book adaptation long in the making and with a $150 million production budget minus the massive marketing campaign the gamble for both Marvel Studios and Paramount Pictures (acting as distributor) seems to have paid of with the film opening tremendously well internationally. With no stars and a relatively obscure comic book hero when compared to the likes of Iron Man or Spiderman, Thor's commercial success was dependent on a few crucial factors - one of them being a strong critical reaction to the film. Marvel were cautious in their choice of director and leading man - both Kenneth Branagh and Chris Hemsworth do carry out their roles with relative ease and assurance.
Yet again a tent pole production like Thor proves that the old adage of idea is king still reigns supreme amongst the studio mentality towards mainstream cinema. In many ways, Thor works whilst other comic book film adaptations have failed is due largely to the old fashioned morality tale at work amongst the expensive special effects budget. Thor is not a stand alone film or simply a competent slice of Hollywood entertainment as it follows its predecessors like Iron Man in showing explicit links to the forthcoming Avengers film. With the upcoming Captain America, Spiderman re-boot and the final chapter in Nolan's Batman saga, the comic book film genre continues to evolve rapidly into one of the most debated and contested of recent film genres.
Here are some useful links to the film:
First let's begin with the trailer to the film:
The official website connects into the Marvel universe -
http://thor.marvel.com/The Hollywood Reporter gives the thumbs up to the film -
http://www.hollywoodreporter.com/review/thor-film-review-179283British Director Kenneth Branagh talks about the experience of working on a blockbuster -
http://herocomplex.latimes.com/2011/04/21/thor-kenneth-branagh/The wikipedia entry brings to light the arduous journey the film took to finally make it to the big screen -
http://en.wikipedia.org/wiki/Thor_%28film%29Here is a video interview with Branagh on making the film:
You can easily use THOR as a case study for producers and audiences as it offers current engagement with Hollywood cinema as an industry.